News Americas, New York, NY, July 23, 2024: Jamaican Dancehall star Christopher Martin has announced the release of his new, self-assured single, “Boasy.” The track from his upcoming album is set to drop on July 25 via VP Records.
Christopher Martin to drop ‘Boasy’ on July 25th.
Produced by Ce’Cile and Dale “Dizzle” Virgo, “Boasy” radiates the confidence that Christopher Martin is renowned for. Similar to his hit song, “I’m a Big Deal,” Martin encourages listeners to be self-assured and resistant to doubt. “From you good at anything at all, you fi boasy!” he declares midway through the smooth track.
“‘Boasy’ is about self-confidence. It’s knowing that you are that person – and you need no one’s validation to solidify that. When you do things that are worthy of showing off, don’t be afraid to show it. Always put your best foot forward. Never shy away from being great,” said Christopher Martin.
Ce’Cile, speaking on the song’s creation, shared: “For this beat, my team and I aimed for something slow, sexy, and smooth – a vibe that’s been missing for a while. We had to get Chris on it because he’s Mr. Smooth, the King of Smoothness. ‘Boasy’ turned out to be quintessential Chris Martin: letting everyone feel good about themselves and be comfortable with who they are – being ‘boasy’ but not hype.”
2024 has been a remarkable year for Christopher Martin. In March, the St. Catherine, Jamaica native won the Jacob Miller Award for Best Male Vocalist at the International Reggae and World Music Awards (IRAWMAs). In April, he made history with a 20-minute set at the Penn Relays, the oldest and largest track and field competition in the U.S., becoming the first reggae artist to headline the annual athletic event at Franklin Field. Additionally, he has been nominated for the Male Reggae Artist of the Year award at the upcoming Caribbean Music Awards.
“Boasy” follows last year’s “It’s Guaranteed,” featuring Bounty Killer and Busy Signal, as a lead-up to Martin’s next studio album. This will be his third full-length project, following 2017’s Big Deal and 2019’s And Then, the latter of which reached No. 1 on the Billboard Reggae Albums chart.
Christopher Martin will debut “Boasy” live during his headlining performance at the Westchester Reggae Festival at The Capitol Theatre in Port Chester, NY, on August 18.
“Boasy” will be available on all digital platforms on July 25. Pre save HERE
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