Antigua, UNICEF launch ‘Beat the Heat’ campaign

The content originally appeared on: Caribbean News Service

The Ministry of Health, Wellness, Social Transformation, and the Environment, in partnership with UNICEF Eastern Caribbean, has initiated a comprehensive campaign titled “Beat the Heat” aimed at safeguarding children from heat-related illnesses in Antigua and Barbuda.

Launched in 2023, the “Beat the Heat” campaign focuses on raising awareness about the symptoms of heat exhaustion and heat stroke, as well as promoting the importance of staying hydrated, especially during hot weather conditions.

The initiative comes as a response to the increasing concern over the health risks posed by rising temperatures, particularly for vulnerable populations such as children.

To support the campaign’s objectives, educational posters have been developed to illustrate the warning signs of heat-related illnesses and provide preventive measures. These posters are being distributed to schools nationwide in Antigua and Barbuda to educate children about the risks and encourage proactive measures to stay safe during hot weather.

As part of the campaign, J’noure Smith-Kellman, Public Relations Officer at the Ministry of Health, is actively engaging with schools in Antigua and Barbuda to provide essential items that can help children cope with the heat.

These items include refillable water bottles to promote hydration, sun shades to shield against harmful UV rays, and portable hand fans for immediate cooling relief in classrooms.

Early feedback from participating schools, such as Sir Luther Winter Preschool and St. John’s Lutheran Primary School in Antigua and Barbuda, has been overwhelmingly positive. Students have expressed gratitude for the practical solutions provided by the campaign and have eagerly embraced the initiative to stay cool and hydrated.

In recognition of their active participation and enthusiasm, students at these schools in Antigua and Barbuda will be awarded with the essential items, including water bottles, sun shades, and hand fans, to support their well-being during the summer months.

The Ministry of Health, Wellness, Social Transformation, and the Environment extends its sincere appreciation to UNICEF Eastern Caribbean for their unwavering dedication to supporting children’s health and well-being in Antigua and Barbuda.

This collaboration underscores a shared commitment to ensuring the safety and well-being of children in the country, and both organizations look forward to continued collaboration on future initiatives aimed at protecting the health of children across the region.

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